Learn About Us - Truly Tough Contractors in Palm Desert, CA

Commitment to doing things right

Built on Trust, Driven by Standards

Born from a clear vision, Truly Tough Contractors was created to bring professionalism, reliability, and top-tier service to the Coachella Valley’s construction industry.

Truly Tough Contractors was founded to solve a common challenge homeowners face in the Coachella Valley, finding reliable, skilled contractors who communicate clearly and deliver quality results. Combining years of trade expertise with modern systems and technology, Truly Tough has grown into the parent company of several licensed, trade-specific businesses, including roofing, solar, HVAC, plumbing, flooring, painting, and more. Every division shares the same foundation: honest work, dependable crews, and a streamlined process that makes it easier for customers to get projects done right the first time.

Two Brothers, One Mission

Meet the Founders

Two brothers with local roots and a shared vision for transforming the construction industry in the Coachella Valley.

Alber Melara

CEO

Alber Melara is a Coachella Valley native who was drawn to hands-on work from an early age, developing a strong work ethic and deep respect for the trades. With over 20 years of experience in roofing and construction, he also owns Desert Roof Concepts, which was voted “Best of The Desert” roofing company in 2023. Known for delivering reliable, high-quality results, Alber has earned the trust of homeowners, property managers, and builders across the region. He takes pride not only in his craftsmanship but also in his connection to the community, ensuring every project reflects the pride he has in his work.

Joseph Melara

COO

Joseph Melara is a lifelong Coachella Valley resident dedicated to streamlining operations through smart strategy and technology. Known for his creative thinking, structured approach, and curiosity about the inner workings of businesses, he designs systems that strengthen communication and boost productivity. By leveraging data analytics and innovative tools, Joseph delivers a seamless, reliable experience for homeowners and businesses across the region.

“We live here, we work here, we play here and we have no intentions of leaving the Coachella Valley. That's why we take care of our clients like neighbors. Because they are.”

Alber & Joseph Melara

What Truly Tough Means?

Why the Name, Truly Tough?

Founded in the Coachella Valley, Truly Tough backs every job with integrity, pride, and a name built on trust.

Why “Truly”?

“Truly” means treating people with respect, being upfront, and doing business the right way. We believe in showing up on time, keeping our word, and making sure every customer feels informed and taken care of. By offering multiple trades under one roof, we make the process smoother, reduce delays, and take full responsibility from start to finish—so you don’t have to chase down different contractors or deal with the stress of managing multiple jobs on your own.

Why “Tough”?

Being “tough” means we don’t take shortcuts. From the parts we use to the people we hire, everything is selected to hold up in real-world conditions—especially here in the desert. Whether it’s flooring, drywall, pools, fencing, or solar panels, our goal is to install it once and make sure it lasts. We focus on quality materials, proper installation, and doing the job right, not just fast.

Built with Purpose. Backed by Principles

Vision for the Future

Redefining what’s possible in the trades—starting here, reaching beyond.
As the company expands, we remain committed to:

Empowering skilled trades people

With better systems and support

Improving customer experiences

Through clear communication and reliability

Strengthening desert communities

The places they've grown up in and still call home

Leading Every Trade, the Right Way

Meet the Leaders Behind Each Trade Division

Our specialized division leaders bring decades of combined experience to ensure excellence across every trade.

John Doe

VP of HVAC

We’re seeking a VP of HVAC to lead our growing team. Applicants must hold a valid contractor’s license. Interested candidates can apply on our careers page

John Doe

VP of Pools

We’re seeking a VP of Pools to lead our growing team. Applicants must hold a valid contractor’s license. Interested candidates can apply on our careers page

Juan Ruiz

VP of Solar

Juan Ruiz is the Vice President of Truly Tough Solar, leading the division with over 20 years of experience in the solar industry. A dedicated family man, he lives and works in the Coachella Valley with his wife and children. Outside of work, he enjoys cheering on the San Francisco 49ers.

John Doe

VP of Plumbing

We’re seeking a VP of Plumbing to lead our growing team. Applicants must hold a valid contractor’s license. Interested candidates can apply on our careers page

John Doe

VP of Flooring

We’re seeking a VP of Flooring to lead our growing team. Applicants must hold a valid contractor’s license. Interested candidates can apply on our careers page

John Doe

VP of Concrete

We’re seeking a VP of Concrete to lead our growing team. Applicants must hold a valid contractor’s license. Interested candidates can apply on our careers page

John Doe

VP of Painting

We’re seeking a VP of Painting to lead our growing team. Applicants must hold a valid contractor’s license. Interested candidates can apply on our careers page

John Doe

VP of Electrical

We’re seeking a VP of Electrical to lead our growing team. Applicants must hold a valid contractor’s license. Interested candidates can apply on our careers page

About Truly Tough Contractors

About Truly Tough Contractors

Built on Trust, Driven by Standards

Meet the Founders

Alber Melara

Joseph Melara

Why the Name, Truly Tough?

Why “Truly”?

Why “Tough”?

Vision for the Future

Meet the Leaders Behind Each Trade Division

John Doe

John Doe

Juan Ruiz

John Doe

John Doe

John Doe

John Doe

John Doe

Contact Us

Company